Predicting the Media Landscape: What Lies Ahead for 2018

In an era of “fake news” is journalism at last fighting back? Taking a look back at 2017 it would appear so. Indeed, it would […]

Key Strategies for Building Successful Audience Revenue and Engagement Programs: Report

Digital media publications struggled in 2017. The Facebook-Google Duopoly continued to rake in the lion’s share of advertising dollars. The much-hyped “pivot to video” strategy […]

Featured Content

Review of the Newspaper Extinction Timeline: What We Got Wrong and the Future of News from Here

In October 2010 I launched the now-infamous Newspaper Extinction Timeline, shown below. It launched an immediate and enduring conversation, with the timeline […]

Four Scenarios to Guide Pathways to a Prosperous Future for the News Industry

The higher the degree of uncertainty, the greater the value of using scenarios. One of the deepest uncertainties today is the future shape of the […]

The word trust as seen in a dictionary.

Can The Trust Project’s Plan to Win Back Audiences Work?

The news industry is dealing with some serious trust issues. Yet even as confidence in the global media sinks to an all-time […]